Sony helps simplify printing process



PMA is a busy, busy period for everyone involved in the imaging business, and the same can be said for Sony. The company has just introduced a couple of photo printers that boast one touch printing as well as in-printer photo editing features, allowing even the most clueless person to be able to print out some rather decent images straight from the camera without any need to know about Photoshop and its wonders. The two photo printers in question are the Sony PictureStation DPP-FP95 and DPP-FP75, being small and portable enough to be carried around anywhere without snapping a tendon in your shoulder or something.

Since these photo printers are light enough to tote around, they can be taken to different events for instant printouts. Imagine being at your kid’s friend’s birthday party, and you’re the only parent with a digital camera and a printer – everyone else will definitely flock to you instead of Koko the Clown as they are too eager to see how their photos have turned out and whether your camera’s supposed Red Eye Reduction feature works or not. The DPP-FP95 printer comes with Sony’s very own BIONZ digital imaging processor for optimized performance with Sony’s range of Cyber-shot and Alpha DSLR cameras. The processor itself contains several creative functions to further add your personal touch to the printed photos – something that could not be achieved previously without the help of a PC or graphics editing software nearby.

Both of these models will work just fine with the majority of PictBridge-compatible cameras, so no worries if you aren’t grooving to a Sony (although the company would prefer you to). The Sony DPP-FP95 and DPP-FP75 digital photo printers will be available when April rolls around, with the former retailing in the region of $200 while the latter stands at $150.

Press Release

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